American Furniture Warehouse

I had the wonderful opportunity to be a part of a great team at American Furniture Warehouse.

I was hired in 2014 to redesign their existing e-commerce website. At the time the website was producing about 800K in revenue a month. It was not user-friendly, nor responsive. It was really just sitting there, knowing it needed some real love, because it had great potential to be a top-notch website.

 

I was running a one-woman team to get that website redesigned in little over 2 months! After it was redesigned to be much more user & mobile friendly, we expanded the team to put more efforts into SEO. Our team grew from 1 to 5 and together we took the monthly website revenue and doubled it!

Since I have left, they have continued to put many efforts into it, to keep it a strong useful tool to the company.

Here are some examples of the work I put into AFW to improve the UX/UI of their website.

BEFORE

AFTER

HOMEPAGE

VERSION 1 – 2014

VERSION 2 – 2015

NAVIGATION

ROOM CATEGORY

CATEGORY PRODUCTS

SINGLE PRODUCT / SET